Griffin Gaming Partners and Entertainment 360 launch Hitpoint Entertainment

Hitpoint Entertainment is a new production company from Griffin Gaming Partners and Hollywood talent agency Entertainment 360, with a plan to find video games that could become films and television series.¹

The partners say Hitpoint will “source, develop, package, and produce adaptations” across genres including action, comedy and romance. That makes this more of a development and packaging operation than a new game publisher or a studio announcing its first adaptation.¹²

The venture is designed to identify promising game properties early, before they have necessarily become established franchises. Entertainment 360 said the company will pair selected games with filmmakers who understand what makes each property distinctive, rather than treating every adaptation as the same Hollywood exercise.¹

That early-stage focus puts Hitpoint in a crowded but increasingly active part of the entertainment business. Companies such as Story Kitchen have helped turn game properties into screen projects, while Entertainment 360 has also worked with Atari and Universal on plans for films based on classic Atari franchises.¹

There is no specific game attached to Hitpoint’s launch yet, and the announcement does not promise a release date, cast or production start. For now, the news is that Griffin Gaming Partners and Entertainment 360 have created a vehicle for finding and developing future adaptations — a sign that the rush to bring games to screens is still attracting new players.¹²

Our opinion

The interesting part is the timing and the early-development pitch. Hitpoint is not another “here is the trailer” announcement; it is an attempt to get involved before a game’s screen rights and creative direction are already locked down. That could help adaptations understand their source material, but it also means readers should treat this as an industry move rather than evidence that a particular game is heading to television tomorrow. The next meaningful test will be which properties Hitpoint actually announces, and whether its chosen filmmakers can make those worlds work beyond a logo and a press release.