Razer puts Pompompurin and Kuromi on its gaming gear
A Pompompurin Kitty headset lands on 2 October and a Kuromi Hammerhead follows on 13 October, as the Pompompurin mouse, mat and keyboard go on sale beyond Target.
Razer has added two more Sanrio characters to its licensed peripherals line. The Pompompurin gaming headset arrives on 2 October and a Kuromi edition of the Hammerhead wireless earbuds follows on 13 October, both sold through Razer.com and RazerStore in selected countries.
The headset is a Razer Kraken Kitty V2 BT finished in Pompompurin's colours, complete with the character's signature floppy ears and brown beret on the ear cups. The earbuds are a Razer Hammerhead V3 X HyperSpeed in a Kuromi treatment, timed to the character's October birthday.
The collection is no longer a Target exclusive
Razer also confirmed the wider Pompompurin range has escaped its US retail exclusive. The keyboard, mouse and mouse mat that launched at Target are now available direct through Razer.com, RazerStore and selected retailers in selected countries.
The timing is not accidental. Razer says Pompompurin took first place in the 2026 Sanrio Character Ranking, which the company is using as the commercial argument for putting a laid-back cartoon dog on a gaming headset aimed at the same buyers as its ludicrously aggressive black-and-green hardware.
Licensed gear with a shelf life
These launches are a reminder of what licensed peripherals actually are: ordinary hardware with a costume. The Kraken Kitty V2 BT and the Hammerhead V3 X HyperSpeed both exist in plain finishes, and the character editions carry a premium and a limited run rather than different internals. Razer has run this play repeatedly — the earlier Sanrio drop, Hello Kitty keycaps and blind-box collectibles — because the audience for it buys on recognition, and the products sell out before the hardware spec ever matters.
Availability is regional and unlisted by country in the announcement, so buyers outside Razer's main markets should expect to check their local store rather than assume the October dates apply to them.
Our opinion
There is nothing wrong with a company selling a Pompompurin headset to people who want a Pompompurin headset, and Razer is unusually good at it. The thing to watch is what the licensed line does to the base products: character editions are announced with dates and sold quickly, while the plain versions quietly sit at full price for years. If you like the hardware, the character version is the better-buying decision only when the price premium is small and you actually want the ears. Buy it for the ears by all means — just do not convince yourself the beret makes it a better headset.