Lisa's Tarantino video gives PlayStation's DualSense a starring cameo

Blackpink’s Lisa has folded a very recognisable PlayStation moment into the official music video for Tarantino, the latest single from her Press Play EP. The video is not a game trailer or a console advert, but it does give Sony’s gaming brand a conspicuous cameo in a piece of pop culture built to travel well beyond the usual PlayStation audience. ¹²

The scene arrives late in the video, after Lisa’s character has made her way through a hotel. A fan spots her near an elevator and presents her with the limited-edition DualSense controller carrying Lisa’s design. She signs it before the video moves on. Push Square identifies the hardware as an official Lisa-themed DualSense, tying the appearance to the controller merchandise currently being sold through PlayStation Direct. ¹

The placement is unusually easy to understand even if viewers know nothing about the surrounding campaign. The controller is not hidden in the background: it is handed directly to Lisa, shown as a fan object and treated as part of her public image. That gives PlayStation a short product reveal inside a music video rather than a conventional advert break. The arrangement also makes sense commercially, because Lisa is already a PlayStation global ambassador and the video is attached to a newly released single with a large built-in audience. ¹³

The official video description credits PlayStation staff alongside the LLOUD and RCA teams, providing direct evidence that the brand was involved in the production rather than being inferred from a passing prop. It also labels the upload “LISA - Tarantino (Official Music Video)” on the LLOUD Official channel. ²

What the video changes for the campaign

PlayStation’s own storefront and product pages establish the wider ecosystem around PS5 consoles and DualSense controllers, while the music video supplies the attention-grabbing cultural moment. ³ The combination is more memorable than a standard product page: viewers encounter the controller as part of Lisa’s character and the story’s visual language, then have an obvious route to look up the real hardware afterwards.

The important distinction is that the video does not announce a new game, console revision or technical feature. Its news value is the collaboration itself — a named artist, an official video and a branded controller appearing together in a release designed for mass viewing. That makes this a PlayStation marketing story, not a product review or a claim that the controller changes how the PS5 works.

Our opinion

This is a smart placement because the controller is used as a character moment rather than a forced catalogue shot. Lisa signs it, the fan reacts to it and the scene gives the design a reason to exist inside the video. It is still unmistakably promotion, but it avoids pretending otherwise. PlayStation gets a clean association with one of the video’s most shareable moments, while Lisa’s campaign gets an object that fans can identify and discuss. The trade-off is that the placement may leave viewers wanting more detail about availability and pricing, since the video itself is focused on the performance rather than the shopping information. ¹²